It wasn’t much later, until I actually started working in communications myself that I started to realize it wasn’t that he didn’t care what others thought, because he obviously did or he wouldn’t be in advertising, but it was that he knew how to make other think about things. It was that realization that made me fall head over heels in professional love with a bald, glasses-wearing, swearing guy named George Lois.
Since that time, I’ve read everything the guy’s written – from pieces in GQ, AdWeek, AdAge, heck if he’d scrawled something meaningful on a bathroom wall in Queens, I’d probably be there reading that too. So, when his book (which he worked on with his son) "Damn Good Advice (For People with Talent)" came out, I picked it up immediately and read it cover to cover a couple times (so many times that I’m sure my wife was getting tired of me pointing out parts).