Google Adding Explanations to Knowledge Graph

Google is adding explanations to Knowledge Graph panels, where applicable. The explanations, which appear when a user hovers over images in the “People also search for” section, offer more information on how two subjects are connected.

In the product announcement, Google uses the movie "Gone With the Wind" as an example. Hovering over icons people also search for, in this case "The Wizard of Oz", displays an explanation that Victor Fleming directed both movies.

It can also be used to indicate familiar or professional associations, as in the case of a search for actress Sandra Bullock. Keanu Reeves appears in the “People also search for” section of the Knowledge Graph panel for Sandra Bullock. Google now explains, “Sandra Bullock and Keanu Reeves both appear in The Lake House and Speed.”

Top Secret Tool Builds Traffic

Is it possible that today's internet marketers are missing one of the best, most powerful marketing methods available to them today.

Something that is lying right under their noses and still they have overlooked it.

Something that is free, yes I said it, "free", and they have missed the opportunity to seize it and use it to it's fullest.

There are many methods of promotion available on the internet and off line too. For several years I have tried just about everything, but there is one that I have not utilized fully. Along with others, I had underestimated the value and power of a press release.

Many netrepreneurs are not using the best promotion tool available, according to one expert in the field. Angie Dixon, the Press Release Diva, advises that press releases are the best marketing tool most people aren't using.

A well-written press release, distributed by the several high-quality free press release distribution services on the Net, can bring a wave of traffic, says Dixon.

Google Wants You To Use Keyword Metatags... No, Really

SEOs are going to have to start including keyword meta tags in their service proposals again, at least when their clients are Google News-accredited. For the rest of you, get ready to explain why keyword meta tags still don’t matter to the vast majority.

Google just announced a brand new keyword tag on the Google News blog. The news_keywords meta tag is designed to “empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users,” according to Rudy Galfi, Google News Product Manager.

The idea of using keywords to help Google better sort the news isn’t entirely new; publishers have been able to use the ”keywords” tag in the News XML sitemap at each new article upload for some time. This new tag in the HTML of each article is a logical extension of that sorting feature, with the added functionality that the words aren’t required in headlines or body copy.

How to Focus on the Key Analytics Metrics

When people talk about analytics solutions, they are often referring to Google Analytics. It’s simple to use, flexible, and best of all, it can help you make the right decisions.

There are quite a few analytics solutions available, so which one is the best? Which one helps you make actionable decisions that will increase your bottom line?

KISSmetrics & Crazy Egg co-founder Neil Patel joins us in this interview to give us his thoughts on the current state of analytics.

Eric Siu: Aside from Google Analytics, there seem to be a variety of tools that are effective at gathering actionable data, can you go over some of the best tools in the market and their benefits?

Neil Patel: Sadly there aren’t a lot of tools that provide actionable insights, which is why we built our own product... KISSmetrics. Most analytics solution like to focus on metrics like bounce rates, time on site, and even pageviews.

Unless you are an ad network, pageviews typically won’t tell you much as well as the other metrics I mentioned above. People need to focus on metrics that affect their revenue such as conversion rate, marketing attribution, life-time value of your customers, churn, etc.

ES: A lot of people talk about "actionable data." How do you go about finding this and avoiding so called "vanity metrics"? What are vanity metrics anyway?

ES: A lot of people use Google Analytics today because it's a pretty effective free tool, can you tell us what some of the major flaws are with Analytics?

NP: I also use Google Analytics because it covers a lot of basic analytical data points that most companies should track. But there are a few flaws with it:

There are too many reports. So many that it drowns people and they aren’t sure what to do.
In your Google Analytics dashboard they highlight a lot of metrics by default such as pageviews. Although you can adjust your dashboard, a lot of people feel these metrics are important so they focus on them.
Google Analytics doesn’t force users to track things like goals and conversions. That’s one feature that they should focus more on as if you don’t track your conversions you won’t know which traffic sources are making you money and which ones aren’t.
In Google experiments (their A/B testing) they focus on conversion rates instead of having people optimize for revenue. You can have a lower conversion rate and make more money potentially by doing things like decreasing price points.
Google Analytics funnel report only works with future data after you setup the funnel. You can’t use it to analyze your old data.
Google Analytics can’t help you fine tune your revenue because it doesn’t track your backend metrics. It works in tracking your front end website, but what about your backend… such as upsells, repeat buyers, life-time value… etc.
ES: In one sentence please explain how KISSmetrics is different than Google Analytics?

NP: KISSmetrics helps you maximize your revenue by giving you actionable insights on your customers.

Key Takeaways

• Focus on the metrics that matter most for your business.
• Order the metrics by importance and then focus on them.
• Forget making hundreds of reports and instead focus on the key metrics, figure out a plan, and take action.

Google Analytics is useful, but it does have its limitations (such as backend tracking).