There are many replies that quickly race through the head from the slightly cheeky, "Let's worry about that when it matters," to the more obvious "Oh God, what forums have you been reading?" But you're a business-person and so instead you launch into your now well-rehearsed discussion about what does and doesn't matter when it comes to promoting a site online.
This issue got me thinking, rather than repeating the same discussion over and over, why not write an article outlining all the commonly misunderstood metrics thrown around?
Before we get into all that however, let me invite you to comment below on additional metrics and questions we're all asked about that are less than relevant. We all may be able to share replies but if not, at least you'll feel better knowing that others feel your pain. Misery does love company.
Who's To Blame For Misinformation?
Any frustration shouldn't be aimed at the client. The client isn't an SEO and further, their information is gathered from somewhere. That somewhere may be a blog post from 2006, but they have no way of knowing what is or isn't relevant any more than I know how to perform the surgeries that some of my doctor clients do regularly.