Facebook, while their stock hasn’t been showing it, has been consistently making improvements to the way brands can use their network to reach customers and advocates. But, with more functionality in posting come more things to think about when making that post.
This quick guide was created to help you remember the most-important aspects in making a successful post.
Message
This is where, traditionally, a team spends most of their time – in the copy. With Facebook’s advanced targeting, you’re able to create different messages for different audiences, which make copywriting actually easier rather than harder.
You have the chance to craft a super-specific and targeted bit of copy that truly speaks to your intended audience, rather than a watered-down, please-them-all bit of copy that may or may not even cause someone to pause in their news feed long enough to get to the meat.